Guanghua Agricultural Product: small peanut, big industry

  Snack food, as a food that satisfies taste pleasure but does not produce satiety, has become a new favorite in people's daily consumption under the background of consumption upgrade.  According to relevant statistical data analysis, from 2012 to 2020, the average annual compound growth rate of snack food is also getting higher and higher, and the entire market size is showing a rapid upward trend. This shows that the development of its industry has entered a fast lane.  In our Junan County, there is a professional snack food supply enterprise integrating R&D, production and sales. Today, let us come into Shandong Guanghua Agricultural Product Co., Ltd. to see how they turn small peanuts to a big industry.

At the end of the year, it was the peak season for the processing and sales of leisure products. When we walked into the fried peanut packing workshop of Shandong Guanghua Agricultural Products Co., Ltd., the bag packaging machine with an investment of more than 500,000 yuan was operating at full capacity.  According to the staff, these packed peanut products will be loaded into trucks and sent to the international market soon.

As the saying goes, you need to be hard on yourself! Through the introduction of high-tech equipment and the adoption of advanced technology, not only the control of production is achieved, but also the labor intensity of workers is greatly reduced and the number of labors is saved. Under the premise of ensuring quality, the added value of products is increased.  Similarly, in the face of the current diversified market demands of consumers, Guanghua also clearly realizes that only through R&D innovation can the new vitality of enterprise development be continuously released.

The food industry is an ethical industry, a conscience project. At present, Guanghua has more than 30 varieties of peanuts , peanut products, melon seeds, preserved fruits and nuts in four categories. In line with the original intention of navigating health, over the years, while the company has developed and grown, in terms of product quality control, in accordance with the requirements of "same line, same standard, and same quality", it has established a hardware and software from source to consumer.  All-round quality control system to ensure the safety of consumers' tongues.

 

Always adhere to safety and health as the guiding ideology of the production and management process, "crafting" every peanut.  At present, Guanghua has passed the ISO9001: 2015 international quality management certification system, HACCP international food safety certification, and BRC international certification. And as the first domestic peanut products company in China that successfully passed the US FDA field inspection certification in April 2014, it also achieved "the fragrance blooms inside the wall".

Through the powerful combination of online and offline, Guanghua satisfies and adapts to new retail and new consumption scenarios.  At the same time, in order to further expand and strengthen the influence of the industry, in terms of brand building, the company also implements a strategy of internally strengthening quality and external image building, adheres to multi-scenarios and multi-channel development of the market, focuses on brand building strategies to guide consumption, and is committed to bring leisure food to the brand era.

By building brand to guide consumption and enhance corporate reputation. Over the past two decades since its establishment, the company has now formed an annual production capacity of 30,000 tons. At the same time, focusing on consumer demand, Guanghua will continue to focus on the development of snack foods, actively strengthen internal motivation, increase the added value of all links in the peanut industry chain, and continue to expand product categories and market development.

Small peanut makes a big industry! In the next step, Shandong Guanghua Agricultural Products Co., Ltd. will upgrade according to the needs of the consumer market, promote the development of the snack food industry and product categories in the direction of quality, health, individuation, and branding, actively extend the industrial chain, expand production capacity, and base itself on the international market. Exploit the domestic market and devote to delivering healthy food to every corner of the world.